Project Type
TIPI Group | Event Booth Panels
Deliverables
4 Event Booth Panel Designs
Combined Agency Palette’s
Fit all Agency Brand Guidle
Clear hiearachy of service information
CTA
Brief
TIPI Group reached out with a request for me to redesign their Marketing Booth Panels. Previously, they had used TIPI’s dark grey background with white, and silver text & logos as the blanket design elements. This time they wanted me to make each individual agency’s board stand out with their own brand colours without clashing. To unify the design, I decided to go with TIPI’s brand fonts, because the individual fonts from each agency, clashed too much and it needed a coherent visual language. Then I used each brand colour with slightly varied tones for them to blend together well. The marketing team loved the new updated design.
Research & Ideation
I decided to take the pie sign from the ROAST logo, the dot from the Kitty logo, and the key soundwave graphic from Rabbit & Pork and turned them into masks for the photography to sit within, adding to a unified, but modern, cool graphic aesthetic.
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